Business China

The Importance of Using WeChat for New Businesses in China (Part 1)

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As an entrepreneur, many concerns are probably weighing on your mind before starting a business in China. You need to make sure that you choose the right company type of company, the best base of operations, hire appropriate staff, and have the expertise for accounting, HR, and taxation law related tasks in China. 

Another critical consideration is how you’re going to market and sell your products and communicate with local clients, customers, and suppliers. This means you need to make sure you register your Chinese company on WeChat!

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What is WeChat?

WeChat is currently the dominant form of communication for both personal and business platforms in China, with over 1.1 billion monthly active users. Similar to WhatsApp, it’s a mobile messaging app that enables you to send text messages, engage in live chats or video chats, and send voice messages using Wi-Fi or LTE. The best part is that it’s free for everyone to use!

Not Just Messaging:

What makes WeChat different from other standard messaging apps are the additional functions that it offers to users. That means that along with the usual features like group chats, voice and video calling, location sharing, image messaging, downloadable stickers, and wallpaper, it also offers:
  • Official company accounts (like a mini mobile website)
  • QR code payments
  • WeChat 'Wallet' (allowing users to make payments)
  • WeChat interest groups (focused on specific topics and accessible by invite only)
  • Advertising (company accounts with over 100k followers can advertise their products and content to existing WeChat users)
  • Group messaging option for businesses to send their content to potential clients

And that’s not all that WeChat has to offer. In China, as well as some other Asian countries, WeChat can also be used to book doctor’s appointments, hail a cab, transfer funds freely, and pay for snacks and drinks with the instant payment option.

setting up your company in China

WeChat and Foreign Businesses in China:

When you start a business in China, it’s 99.9% likely that you’ll need to communicate with locals for various reasons. While in countries like America, you’d use Facebook, WeChat is the main social media app in China. An average WeChat user checks the app ten times or more every day!

The official company account option in WeChat is basically a mini mobile website for your business. With a simple registration process, you can reach over a billion users, many of whom have the potential to become your customers.  Your followers can see your services and products, contact customer support, check prices, and make instant purchases using the app. 

You can also use the group text option to send product information and business content to your customers directly. With a larger following as mentioned before, you can even advertise your products and promote your content across the app. That’s why the first step after registering your business in china should be to open up shop on WeChat!

Realize your dream of setting up your company in China with the help of the experts at Business China. Get in touch with us today to discuss your options and let us help you in registering your company, opening your bank account, and even setting up your WeChat account!

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